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WHAT THE HELL IS A STACK - AND WHY DO YOU NEED ONE?
CRM, Martech and Adtech have coalesced, offering speed, efficiency and efficacy not found in many a partner and agency ecosystem.
Ability to access a Stack is critical to effectiveness in today's mobile-centric, always on, Digital world.
TO CREATE, DELIVER & OPTIMISE AT SCALE.
Amazon. Microsoft. Your favourite high growth startup: a Stack helps business continually evolve to changing needs of the customer, by powering both Insight and Action in relation to customers.
Critically, a Stack helps business get the right message in front of the right customers.
DIGITAL NATIVE AND FIRST MOVERS HAVE BEEN PERFECTING THEIRS FOR YEARS.
Gartner is predicting marketing budgets will exceed IT budgets by 2017 for good reason: Customer Stacks are a key element in enabling digitally transformed businesses outshine incumbents.
In turn, investing in the technology and teams required for a high performing Stack often creates new revenue and customer opportunities.
THE CAPABILITY ITSELF DELIVERS OPPORTUNITY TO THE BUSINESS.
WHY?
CUSTOMER CENTRICITY PAYS DIVIDENDS.
Clients across industries reported on average 'halving their Cost Per Acquisition (CPA) of new customers, effectively doubling their active budget in the process.
Improved Customer Satisfaction and Retention thanks to the focus on low-friction experiences throughout the customer journey.
The flexibility and transparency within transformed organisations created the opportunity to work with a broader range of partners more often.
OK. BUT WHAT FUNCTIONS DOES A CUSTOMER STACK SUPPORT?
From Management and Governance to Experience and back again, your stack is the technical manifestation of your customer ecosystem: everything you need to interact with and, critically, learn from your customers.
With a fully operational Stack in place, every Customer interaction helps understand said Customer whilst providing an opportunity for further interaction.
So what’s in a stack: the ever-changing tools and technologies required to interact digitally with Customers at scale and with profit.
Growthverse, pictured above, have an excellent and ever changing take on this.
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